"Evolving as a Writer" was the second panel in a row to debate the merits of doing the same thing versus doing something different. "Gluten-Free Fantasy" talked about breaking away from an entire sub-genre -- call it "Suburbs of Middle-Earth" -- and this panel discussed breaking away from whatever you have been doing in order to grow as a writer.
First off, let me say that all four authors -- Scalzi, Sarah Zettel, Paul Melko and Jim Hines -- all agreed that it's imperative to challenge yourself and make each book better than the last. On that one aspect the answer was an undisputed "yes" in favor of evolution.
From there, it got murky.
In a certain sense, evolving means not writing variations on the same story over and over, trying new subject matter, new settings, new character types. At the same time, Scalzi and Hines are both known primarily for a single series each: Scalzi for OLD MAN'S WAR and its sequels, Hines for his goblin books. Series almost always outsell individual novels, partly because of the "contract with the reader" Scott discussed at the previous panel. When a reader picks up a book set in a continuing universe, it's because they want to spend more time with old friends, indulging in a particular kind of derring-do. It would be foolish to pretend they don't.
But does evolving require shooting the cash cow? Is Terry Pratchett -- over two dozen Discworld books and counting -- milking the cash cow and prostituting his talent for the almighty dollar? Scalzi says emphatically "no" because of how much the stories have changed over the years. Pratchett is one of my favorite writers precisely because he manages to keep the spirit of the characters intact while pushing them onward through their lives; the progression of Sam Vines being a prime example. He also uses the tropes he himself has created to deal with increasingly larger themes in recent years: communications and money and their respective roles in the evolution of society. Scalzi hit a pure note when he said "I can't criticize anybody for paying their mortgage."
In another sense, evolution is the process not of going different places, but going deeper into the known. Deeper and better characterization, truer and more powerful dialogue, a finer control over the reader's emotions. All of these are noble aspirations that don't require throwing out the baby with the bathwater.
So how do we do it, at a nuts-and-bolts level? The answers were as varied an idiosyncratic as the writers themselves. In fact, Sarah Zettel's advice centered around finding your own idiosyncrasies: your best method of working, your preferred topics and narrative style. Ignore the how-to books, she says, the only real way to learn to write is by doing it your way and doing it a lot. She also emphasized finding the love of the daily craft; there's a lot of mythology about legendary writers who profess to hate the act of writing, but perhaps if those writers spent a few months working in a factory they'd realize that joy is relative. It may not be rainbows and lingerie every single moment, but it sure beats driving a cab. At the same time, if you really do hate the daily process, you're going to go crazy in short order.
Paul Melko concurs. You can't live for the milestones: completed drafts, publication dates, royalty checks. They are too few and far between to sustain a life.
It's possible to lose yourself in your and other people's expectations, too. Jim Hines talked about completely missing the point when his first book was published. He thought that style -- happy, sarcastic sword-and-sorcery fantasy -- was a fluke and went back to what he thought he "should" be writing: serious, deep, moody high fantasy. When he couldn't sell it, he began to wonder if happy fantasy was actually his calling after all.
Scalzi had moderating advice on that subject. After establishing over the course of a couple books that he was "good at dialogue, smartassery and action scenes" he decided to experiment with THE SAGAN DIARIES, which had none of that but was set in the same universe as his other books. He believes it's the best thing he's every written.
Scalzi introduced a metaphor to think about evolution on a grand scale: dinosaurs, mammals and cockroaches. Dinosaurs rule the world. They are the dominant predators of the age and all the old success stories are about them. But they're going extinct because the world they were created to dominate is disappearing. Mammals are newcomers, poised to take advantage of the new climate and tools. All the new success stories are about mammals, because they're taking over the dinosaur spot at the top of the food change.
But consider the lowly cockroach. They've been here forever, and as we know they'll be the only survivors if "the big one" hits. They're disdained by both dinosaurs and mammals alike, because they're not the prettiest things around. They may do media tie-ins, work-for-hire. They may publish non-fiction because frankly, non-fiction pays. They may continue to crank out mortgage-paying works that will never make it into the hall of fame. And cockroaches do evolve, contrary to popular opinion. They shift from one food source to another with lightning speed. They're a species that will never need to read WHO MOVED MY CHEESE? On survivability alone, the cockroach is worth thinking about.
But being a cockroach -- or keeping your day job, as Sarah pointed out -- means never having to worry about keeping food on the table, which allows you to do things that ignore the market, the prevailing wisdom and the trade winds. The things that put a smile on your face when you lay your head down at night and again when you sit down at your computer.
Now it's your turn. Go write.